Tuesday, September 22, 2009

Using Facebook As Your Newsroom

Your company is now streaming on multiple social media applications, and you don't know how to effectively integrate the myriad of platforms to work to your business' best advantage. One option is to turn your Facebook page into a newsroom.

In his article "How To: Make Facebook Your Company Newsroom," Mashable.com contributor Josh Peters provides a step-by-step approach for integrating multiple social networking applications into your Facebook fan page. This integrated approach strengthens the power and appeal of a fan page since it is more effective method to finding a number of items related to your business. Here are the highlights:

1. Integrate your Web site blog, Twitter account or other RSS feeds so that Facebook fans can quickly access this information from one portal.

2. Connect to news stories about your company by bookmarking them on Delicious and integrating a Delicious box onto your Facebook Fan page. Again the motivation is to aggregate the information for clients or customers of your business. Make it simple for people to learn about you and what you do.

3. Import access to your FlickR and YouTube accounts.

4. Reset your Facebook URL to include your company name. For instance, facebook.com/marketicity - check it out and become our fan!

If you are interested in transforming your Facebook fan page into your company newsroom, call Marketicity 314.266.4450 or 618.281.6648 and propel your business forward.

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