Business news is littered with stories about the need for companies to evolve during this recession. In the world of marketing, this is even more critical as the dramatic changes in technology are rapidly redefining and splitting the agency world. In general, marketing companies are becoming more specialized, concentrating on search engine optimization, mobile marketing, video or branding and design. In fact, in the St. Louis metro region, there are more firms collaborating on client accounts instead of expanding their reach.
For Marketicity, the recession has prompted a shift as well. However, it is in the arena of expanded services. As demand for print materials has declined, the company has made a dramatic shift in the summer of 2009 to expand our services in the arenas of social media, online marketing and search engine optimization. This expansion was prompted by a simple need to respond to clients' expanding needs. Frequently working as an integrated member of a company's marketing team, Marketicity needed not only to deliver traditional advertising and branding options for clients but also those that maximized Web opportunities and kept our clients in front of a range of targeted clientele.
As a result, Marketicity increased its client base this summer and expanded services to existing clients. It was a strategic business choice to make these changes. And, the goal of these changes is to better position clients for success. Here is to the innovation that recessions encourage.
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