Garden Place Adult Day Club Featured

The Messenger featured Garden Place Senior Living's Adult Day Club services in an article titled, "Adult Day Club Offers Alternatives to Caregivers." Editor and author Liz Quirin dedicated a full page to this emerging service for seniors in our communities. Read the article.

Marketicity is happy to assist in promoting Columbia, Illinois' first "A Day To Play" event from 1-4 pm on Sept. 19th starting in Bolm-Schuhkraft Park. Our Graphic Design Specialist, Casara Heaton, created the fun logo that is being sported throughout the City of Columbia, Ill. on promotional items for the event.

The event is in recognition of the city's "Playful City" status in 2009 by KABOOM! With a limited budget in its first year, the Columbia Play Commission, headed by John Traube of Traube Tent, is relying heavily on volunteers and donations to promote the event. Social Media along with old-fashioned word of mouth are expected to be the biggest advertising avenues.

Heading up the social media effort is Paul Ellis, Columbia's director of community & economic development. With so many municipality and state budgets in dissarray, Ellis brings a wealth of experience in using social media as a marketing advantage in promoting a community. Previously, he served more than 20 years with a regional chamber of commerce in Tacoma, Washington, where he administered a business improvement area, pioneered use of social media and helped start one of the most successful angel networks in that state. He speaks nationally about how to deploy blogs to draw customers to downtown centers. Several of his blogs in Tacoma, including the highly-regarded BIA Blog and Tacoma Tech Connect are still serving that community.

Learn more about Columbia's A Day To Play.

Marketicity: Evolving in a Tough Economy

Business news is littered with stories about the need for companies to evolve during this recession. In the world of marketing, this is even more critical as the dramatic changes in technology are rapidly redefining and splitting the agency world. In general, marketing companies are becoming more specialized, concentrating on search engine optimization, mobile marketing, video or branding and design. In fact, in the St. Louis metro region, there are more firms collaborating on client accounts instead of expanding their reach.

For Marketicity, the recession has prompted a shift as well. However, it is in the arena of expanded services. As demand for print materials has declined, the company has made a dramatic shift in the summer of 2009 to expand our services in the arenas of social media, online marketing and search engine optimization. This expansion was prompted by a simple need to respond to clients' expanding needs. Frequently working as an integrated member of a company's marketing team, Marketicity needed not only to deliver traditional advertising and branding options for clients but also those that maximized Web opportunities and kept our clients in front of a range of targeted clientele.

As a result, Marketicity increased its client base this summer and expanded services to existing clients. It was a strategic business choice to make these changes. And, the goal of these changes is to better position clients for success. Here is to the innovation that recessions encourage.