We find that a number of companies and organizations exert so much effort in building their businesses that they forget to step back and admire the view. Year-end is the perfect time to do just that.
We come across privately held companies and non-profit organizations that need credibility in the eyes of their owners, employees, customers, members and – especially in today’s tight credit market – their bankers. Annual reports build credibility in a way that’s unmatched by other media. And they’re not just for publicly traded companies.
Having an annual report says, “We’re organized, we have a plan, we have staying power, we care and we want you to know.” Placing your report in the hands of people important to your business – internally and externally – really sends a message.
It doesn’t have to be complex. If it’s your company, share as much or as little as you wish in terms of financials. Annual reports can be big or they can be small. The important thing is that it sends an effective message. Annual reports help businesses of all sizes step back, enjoy the view, see the horizon and prepare for the coming year. Being a part of that vision of an organization’s past, present and future is what we truly enjoy in creating annual reports.
Friday, December 19, 2008
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