YouTube 101

YouTube is an easy and cost-effective way to increase Web site traffic, boost rapport with customers and build interest in a brand. There are a number of ways to utilize this tool. For instance, the IRS has an informational YouTube Channel that is frequently updated with commercials, tips and how to's. For our client Garden Place Senior Living, they posted their Charter commercial so that it could reach additional audiences. David Siteman Garland - a popular regional entrepreneurial mentor - also uses regular casts to interview other professionals, provide advice and televise events. These things do not take a grand marketing budget. In fact, they can easily fit into a small- or medium-sized businesses marketing plan.

It's a simple as having a digital video camera (and yes your iPhone counts), some basic editing software, a YouTube account and some creativity. Follow this step-by-step instructional from eHow and make a YouTube video for your business Web site.