Many skeptics remain about the value of social media and online news pages in a business marketing plan. This is why... sharing online information is one of the primary ways people find information on the Web.Share This recently reported that Web sites receive 33 percent of their traffic from shared links - either on Facebook, through e-mail or via another social source. Shared information also received 50 percent more page views.
E-mail and Facebook were the two primary tools for sharing online content with friends and family and show the most page views per shared link. Twitter rates lower on page views per shared link but its shared links reach a larger audience than either Facebook or e-mail.
Read the full Share This report (it's only one page, but interesting).
How does this relate to your marketing agenda? The Web is a BIG place. There is tons of content out there, a lot of users and a lot people vying to attract users. Not only should you stockpile your Web site with SEO content and programming to attract organic search, but you also need to keep information fresh and relevant to your audience by posting regular news updates. Yet, you can't sit back and hope that organic search will magically bring people to your news page - keywords or not. You need to help your Web site along by sharing the information and culling a following. Utilize monthly or quarterly e-mail newsletters, stay in touch via Facebook, post your articles to DIGG, invest in Pay-Per-Click online advertising or share links to your news page on Twitter.
The short is that people do share information about events, ideas and news that they think will interest friends or other audiences. The easier you make it for people to find you and share this information, then the more you compete in the online sphere and see bottom-line results.
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