In a September 29, 2009 New York Times article "Two-Thirds of Americans Object to Online Tracking," reporter Stephanie Clifford discussed a new survey by professors at the University of Pennsylvania and the University of California, Berkeley that focuses on Americans view of online privacy.
The study reveals that 66 percent of Americans do not like tailored ads. In contrast, 51 percent liked tailored discounts and 58 percent like tailored news.
However, the more information that was revealed about the data collected on Internet users, the more adult Americans objected to the methods. This opinion did not vary significantly between 18-24 year olds as compared to older adults.
As the article reveals, marketers note that the amount of free information is largely made possible through advertising dollars. And tailoring discounts and news requires some tracking to do well. So where is the fine line?
As the debate about online privacy starts to enter the political arena and legislation is proposed, what are your feelings on online tracking? Does it scare you? Do you like tailored discounts? What is the fine line between providing relevant content and protecting personal privacy?
For some tips on providing yourself with more online privacy, read this Electronic Frontier Foundations "Top 12 Ways to Protect Your Online Privacy."
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