Why is Social Media Important to Your Marketing Stratetgy?

Social Media is a definite part of most marketing strategies in today's world. And while many would like to ignore it, the simple fact is that as a marketing tool it is a very difficult thing to push aside and not recommend, especially in the present economy.

Mull over this tidbit from a recent Fast Company article, "Social Networks are More than Networking," by Lon Safko. He writes:

Facebook has more than 150 million members with more than 80 billion page views each month. Facebook is represented in 170 countries & territories, every continent, even Antarctica, and is available in 35 different languages. More than 1 in 5 people who access the Internet visit Facebook. If Facebook were it's own country, it would be the eighth most populated country in the world, just ahead of Japan, Russia, & Nigeria....
And finally, LinkedIn is used as a professional directory and has more than 27 million users with an average household income over $110,000. The gender distribution weighs heavily toward males at 65% and 35% Female with an average age of 41 years old.

You can't ignore numbers like these, they are a marketing strategist's dream.

Read the entire article.