From the looks of it, everyone's in full spring-cleaning mode. New and existing clients are brightening their product/service lineups, polishing up their printed materials, dusting off their marketing plans and sprucing up their physical and virtual identities. As mentioned in an earlier post, many are also remodeling the effectiveness of their sales meetings.
Simply put, your peers in industry are busy and moving forward. We hope you are, too. It's definitely not a time to be caught flat-footed.
We're also seeing a renewed sense of responsibility on a fiscal basis. Although businesses are certainly investing in marketing efforts -- our first quarter sales were well ahead of last year and nearly at '07 levels -- they're doing so prudently and wanting to monitor the return on that investment. We're helping with that evaluation, as well, and we believe it's wise.
This uptick in spending isn't confined to one industry, either. We're seeing it in health care, agribusiness, construction, manufacturing, transportation and engineering. It's widespread. So consider this your fair warning to get started on a spring cleaning of your own ... before your business is left in the dust.
Thursday, April 2, 2009
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